Privacy Policy

Last updated: [20th July, 2026]

1. Introduction

Krish Fincorp – Easy Money Gold (“Krish Fincorp”, “we”, “our” or “us”) respects your privacy and is committed to handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and share personal information when you:

• Visit https://krish-fincorp.com/

• Contact us by phone, email or WhatsApp

• Submit an enquiry or appointment form

• Schedule a doorstep visit

• Visit our Velachery or Selaiyur branch

• Request gold or silver valuation

• Apply for pledged-gold release assistance

• Use any related Krish Fincorp service

Krish Fincorp is a unit of P.S.R. Thangamaaligai Private Limited.
Registered address: 102, Bharathiyar Road, Karaikal – 609602.

2. Information We Collect

Depending on how you interact with us, we may collect:

Personal and contact information

• Full name

• Mobile number

• Email address

• Residential or service address

• Area, city and pincode

• Preferred contact method and time

Appointment information

• Requested service

• Preferred appointment date and time

• Jewellery status

• Approximate jewellery weight

• Doorstep-service location

• Messages or notes submitted by you

Transaction and verification information

When required to provide a service or complete a transaction, we may collect:

• Government-issued identity details

• Address proof

• PAN details, where applicable

• Bank account or payment details

• Gold or silver ownership information

• Purchase bills, if available

• Weight, purity and valuation records

• Transaction invoices and acknowledgements

Pledged-gold information

If you request pledged-gold release assistance, we may collect:

• Pledge receipt or account reference

• Name and branch of the lender

• Outstanding pledge amount

• Pledge date

• Jewellery details

• Ownership and authorization information

• Settlement and release records

Please do not upload Aadhaar, PAN, bank statements or other sensitive documents through a general website enquiry field unless we specifically provide a secure and authorised method.

Website and technical information

When you use our website, certain information may be collected automatically, including:

• IP address

• Browser and device type

• Operating system

• Pages visited

• Referral source

• Approximate location

• Date, time and duration of visits

• Cookie and analytics identifiers

• Form submission and button-click information

3. How We Collect Information

We may collect personal information:

• Directly from you

• Through website forms

• During telephone or WhatsApp conversations

• During branch or doorstep visits

• From documents you voluntarily provide

• Through website cookies and analytics

• From banks, NBFCs or pledge holders with your authorization

• From service providers assisting with appointments, communications or payments

4. How We Use Your Information

We may use your information to:

• Respond to enquiries

• Schedule and confirm appointments

• Provide gold and silver valuation services

• Check doorstep-service availability

• Verify customer identity and ownership

• Evaluate pledged-gold release requests

• Coordinate with authorised lenders or pledge holders

• Complete gold or silver purchase transactions

• Process payments and issue documentation

• Prevent fraud, theft and unauthorised transactions

• Maintain accounting, tax and compliance records

• Improve our website and customer service

• Send service-related confirmations and updates

• Send promotional communications when you have provided consent

• Handle complaints, disputes and support requests

• Comply with applicable legal or regulatory obligations

We will not use your personal information for an unrelated purpose without appropriate notice or consent where required.

5. Consent and Communication Preferences

By submitting information through our website, you consent to being contacted regarding the service or enquiry you selected.

If you separately choose to receive promotional communication, we may contact you through phone, SMS, email or WhatsApp.

You may withdraw marketing consent at any time by:

• Using the unsubscribe option provided

• Replying “STOP” where supported

• Contacting us at [privacy email]

• Calling 99448 09944

Withdrawing marketing consent will not stop necessary messages concerning an existing appointment, transaction or customer-support request.

6. Cookies and Analytics

Our website may use cookies and similar technologies to:

• Keep the website functioning properly

• Remember user preferences

• Measure page performance

• Understand how visitors use the website

• Prevent spam and misuse

• Measure calls, form submissions and advertising performance

We may use services such as Google Analytics, Google Maps, Meta advertising tools or similar providers. These providers may process technical information according to their own privacy policies.

Where required, you can manage non-essential cookies through the website’s cookie-consent settings. You may also disable cookies through your browser, although certain website features may not function correctly.

7. How We Share Information

We do not sell or rent your personal information.

We may share relevant information with:

• Authorised Krish Fincorp employees

• P.S.R. Thangamaaligai Private Limited

• Branch and doorstep-service teams

• Website hosting and maintenance providers

• Email, SMS, telephone and WhatsApp providers

• Analytics, security and spam-prevention providers

• Banks and payment-service providers

• Accountants, auditors and professional advisers

• Banks, NBFCs or pledge holders with your authorization

• Government authorities or law-enforcement agencies when legally required

• Successors involved in a lawful merger, restructuring or transfer of business

Service providers are given only the information reasonably required to perform their assigned function.

8. Doorstep-Service Privacy

For doorstep appointments, we may use your name, mobile number, address, pincode and appointment information to assign and coordinate a visit.

The assigned executive may receive the information necessary to locate your address and complete the requested service.

For your safety:

• Verify the executive’s identity before showing any jewellery

• Do not hand over jewellery without proper documentation

• Do not share banking passwords, PINs or OTPs

• Contact 99448 09944 if you cannot verify a representative

9. Information Security

We use reasonable administrative, technical and organisational measures to protect personal information from unauthorised access, disclosure, alteration, loss or misuse.

These measures may include:

• Secure website connections

• Restricted administrative access

• Password and account controls

• Security monitoring

• Data backups

• Employee confidentiality requirements

• Access based on business need

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

India’s Information Technology Act provides the legal framework for electronic records and transactions. India Code

10. Data Retention

We retain personal information only for as long as reasonably required to:

• Respond to an enquiry

• Complete an appointment or transaction

• Provide after-service support

• Prevent fraud

• Resolve complaints

• Maintain accounting and transaction records

• Meet applicable legal and regulatory requirements

Suggested internal retention schedule—confirm before publishing:

• Unconverted website enquiries: [6/12 months]

• Appointment records: [12/24 months]

• KYC and transaction records: [period required by applicable law]

• Pledged-gold records: [period required by applicable law]

• Marketing preferences: until consent is withdrawn

• Website analytics: according to configured analytics settings

Information may be retained longer when required for an ongoing dispute, investigation or legal obligation.

11. Your Rights and Choices

Subject to applicable law, you may request to:

• Know what personal information we hold about you

• Correct inaccurate or incomplete information

• Update your contact information

• Withdraw consent for optional processing

• Stop promotional communication

• Request deletion of information that is no longer required

• Raise a concern about how your data is handled

• Nominate another individual where applicable under law

Some information may not be deleted immediately when it must be retained for legal, accounting, fraud-prevention or transaction-record purposes.

To make a request, contact us using the details below. We may ask for reasonable identity verification before processing it.

12. Children’s Privacy

Our services are intended for adults who are legally capable of owning, selling or authorising transactions involving gold and silver.

We do not knowingly collect personal information from children for gold-selling transactions. Anyone under 18 must not submit a transaction request without a parent or lawful guardian.

13. External Links

Our website may contain links to Google Maps, WhatsApp, social media platforms, payment services or other third-party websites.

We do not control their privacy practices. Please review the privacy policy of the relevant third party before providing information.

14. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology or legal obligations.

The revised policy will be published on this page with an updated “Last updated” date. Material changes may also be communicated through an appropriate notice.

15. Grievance and Privacy Contact

For privacy questions, requests or complaints, contact:

Privacy/Grievance Contact: Branch Incharge
Krish Fincorp – Easy Money Gold
Email: info@krish-fincorp.com
Telephone: 99448 09944